'Romance revival' through 'Age Miracle' by Ponds

New Delhi, Feb 8: Riding on the success of its 'international range' last year, cosmetics behemoth Pond's introduced to the Indian market its revolutionary anti-ageing skin care range 'Pond's Age Miracle' with a promise to bring back the romance of 'wooing days' and change the way women look as age takes on.

Targeting women above 35, 'Pond's Age Miracle' meant specially for South Asian skin, redefines the appearance of fine wrinkles and age spots in just seven days.

Revealing the 'secret' behind the 'never before factor' in the new launch last evening here, Pond's Vice-President (Skin Care) Hindustan Lever Limited Ashok Venkataramani said Conjugal Linoleic Acid (CLA) is the key ingredient in the product which unlocks the way to a youthful, fresh, wrinkle-free skin.

''CLA helps in reducing the appearance of age spots by allowing the outer cells to rejuvenate and increase its renewal besides combating fine line and wrinkles. A non-irritating technology derived from sunflower seed oil, CLA helps reduce age spots and provide better skin cushion for its surface.'' 'Pond's Age Miracle' formula, which also contains SPF 15 PA++, collagen and vitamin A, C and E which have proven anti-aging effects, enhances support network of skin and unfolds a fresher, supple skin, he added.

''And the proof is the 'visible results' which show up in mere seven days, as studies have proved,'' Mr Venkataramani said.

Living to its profound lineage of backing products with strong research and development, 'Pond's Age Miracle' range has been developed out of Pond's global technology centres spread across Japan, Korea and United States and are based on its philosophy of applying leading-edge technology to face care.

UNI