Call Centre Asso to become business process Ind

New Delhi, Feb 7: The Call Center Association of Association of India (CCAI) today rebranded itself as the Business Process Industry Association of India (BPIAI) to broadbase its activities covering the total Business Process Industry (BPI).

The association aims to address issues concerning the entire spectrum of services rendered under outsourcing and offsourcing, including call centers, contact centers, Business Process Outsourcing (BPOs), Legal Process Outsourcing (LPOs) and Knowledge Process Outsourcing (KPOs).

The new entity will among other things focus on promoting India as the preferred BPI destination by facilitating dialogue and helping liais with government and regulatory bodies with a view to remove any bottlenecks and influence policy making.

''As the industry grows, certain issues of critical importance pertaining to infrastructure, human resources, process security and the outsourcing backlash are bound to assume prominence. High on BPIAI 's agenda would be help evolve and address them,'' BPIAI President Sam Chopra said.

According to recent estimates, the domestic business process industry is expected to grow at a CAGR of 31 per cent to become 27 billion dollars business by 2010.

The CCAI was set up in the year 2001. Its membership comprises of BPOs and Service Providers in the BPI (small, medium and large scale).

UNI