General Motors extends endorsement deal with Rani, Saif

New Delhi, Feb 5 (UNI) General Motors India today extended its endorsement deal for its Chevrolet Aveo with Bollywood heartthrob Rani Mukherjee and Saif Ali Khan.

The duo will continue to remain the brand ambassadors for the Chevrolet Aveo Sedan and the recently launched hatchback Chevrolet Aveo U-VA.

''We believe the brand and the personalities have derived mutual benefit from the association in the past and hence we continue with their endorsement of the Chevrolet Aveo carlines, going forward,'' General Motors India Vice President (Sales, Marketing and After Sales) Ankush Arora said.

Research has shown that Rani and Saif have very effectively connected with the audience as they draw a perfect parallel with the brand by suitably embodying the dimensions of performance and aesthetics, substance and style of the Aveo sedan and hatchback versions, he added.

General Motors India is a wholly-owned subsidiary of the US-based General Motors Corporation. GM India manufactures the Chevrolet Optra, Chevrolet Aveo, Chevrolet SRV, Chevrolet Aveo U-VA and the Chevrolet Tavera at its facility in Halol.

UNI