Plans pan-Indian foolprint in 2007

By Staff
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Google Oneindia News

Hyderabad, Jan 30 (UNI) Targetting a sizeable portion of the Rs 100-crore mobile accessories market in India, speciality film manufacturers Scratchgard Overses, a fully owned subsidiary of Scratchgard, UK said it plans to 'Cover' even the 'B' cities of India in 2007.

Backed by its 4,00,000 unit-a-month capacity manufacturing facility at Mumbai to supply screen protected kits accessing its patented Silicon-based composites material non-adhesive laminate, the company is already in talks with original equipment manufacturers, including Samsung and LG to provide screen protection for LCD and Laptops. With 3.5 million mobiles being sold in India every month the company will ramp up its 2,000 dealer net work to cover two metros, Delhi, Kolkata and smaller cities, including Surat, Ahmedabad, Indore, Jaipur, Lucknow and states of Goa and Punjab. Presently it had seven dedicated offices, including Hyderabad and will appoint additional 50 distribution points at unrepresented cities.

By September 2007, the company expects to start screen protection for digital cameras, which the company seens to be critical for its growth. Over the next 2-3 months the company will be out to provide screen protection targetting LCD and Plasma panels.

With its new facility at Dubai Free Trade Zone slated to be ready over the next 3-4 months with USD 3,00,000 investment, the company will be shipping the protection device to Africa, Egypt and GCC countires.

The product, popular for its Ultra High Clarity, 'Real Touch' pressure sensivity, Clear Distortion Free, 99 per cent UV Light Rejection, Anti-Static and Natural Adhesion properties, Scratchgard custom cut film - protects over 25 brands electronic handheld devices.

Speaking at the launch, Managing Director Mr Rahul Bathija said the Scratchgard was 'invisible and quite simple to install' and was designed for a range of electronic products and can provide protection from something as relatively simple as a dot of dust on the tip of a stylus that can scratch a screen to the daily wear and tear. 'It is available in an array of shapes Scratchgard fit cell phones, IPODS, PDA's digital cameras, MP3 players, LCD's and many more electronic accessories'.

Company CEO Kiran Chanchani said compared to a regular screen protector, it's undetectable, to exact size, replicates exact without distortion, it also has a most superior scratch resistant coating.

UNI

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