Film actor Trisha unveils new 'bolder' Fanta

Chennai, Jan 30 (UNI) Popular Actor and Fanta Brand Ambassador Trisha today unveiled the new ''Bolder'' Fanta, India's Number one orange flavored soft-drink here.

The new Fanta packs in an extra punch by providing a stronger, 'Bolder' taste experience to all its consumers.

Targetted towards the youth, the taste of the bolder new Fanta would be a special appeal amongst consumers who seek fun and enjoyment in everything they do.

Talking at the launch function, Coca-Cola India (Marketing) Vice-President Venkatesh Kini said there was a new found confidence among the youth.

''Consumers in South India have a taste for fruit-based flavors.

Utilizing this key research insight, the bolder new Fanta has been FIRST launched in strategic markets of Tamil Nadu, Karnataka and Andhra Pradesh''.

Trisha said ''the bolder taste experience offered by the new Fanta would find a special appeal amongs all my fans''.

The new Fanta would be available both the in 600 ml, 1.5 litres, two litres PET and 200 ml&300 ml returnable glass bottles.

The 360 degree marketing plan, included airing of the new Fanta TV commercial featuring Trisha on leading channels.

UNI