Apnaloan.com announces Sequoia investment

Mumbai, Jan 30 (UNI) Apnaloan.com Services Pvt Ltd (www.apnaloan.com), a leading online market player for consumer loans and credit cards in the country, today announced that it has closed a financing round led by Sequoia Capital India.

Apnaloan.com is country's one of the largest on-line marketplace and information portal for loans and credit cards.

''Our central philosophy is to be a counselor to the customer and a partner to the participating banks and DSAs. Our content enables consumers to make an informed choice while lenders are able to use Apnaloan.com as an option that delivers highly targeted prospective consumers to reduce overall origination costs as well as a highly specialized media platform to strengthen their brand relationship with current and future customers,'' Mr Roongta in a release here today said.

Apnaloan.com CEO Harsh Roongta said, ''Our goal is to make Apnaloan a dominant consumer media brand and a household utility, delivered via the internet, mobile phone and call centre. We will be using this round of capital to help us significantly improve our consumer offering and provide self service options to our participating lenders.'' Sequoia Capital is among the most active private equity investors in India, with investments in over 30 companies in India in the past few years, including market leaders such as Bharti Telesoft, Idea, Coffee Day, Firstsource, Indiatimes, Shaadi and Travelguru.

UNI