ICICI Prudential ties-up with Hariyali Kisaan Bazaar

New Delhi, Jan 23 (UNI) ICICI Prudential Life Insurance today announced a distribution tie-up with Hariyali Kisaan Bazaar to deploy financial services consultants at Hariyali's hubs to advise rural customers on financial planning and saving.

The rural business arm of DCM Shriram Consolidated Ltd -- Hariyali Kisaan Bazaar -- will help ICICI Prudential to distribute its retirement solutions and health insurance products to customers across its rural business hubs in the country.

''Our tie-up with DCM Shriram's Hariyali Kisaan Bazaar is in line with our strategy of partnering with organisations that have strong brands and loyal customer bases in their markets,'' said ICICI Prudential Senior Vice President Tarun Chugh.

Over the past five years, Hariyali Kisaan Bazaar has established itself as a long-term partner for farmers across Punjab, Uttar Pradesh, Haryana, Rajasthan and Uttaranchal with over 50 outlets catering to their agriculture-related needs.

Through the tie-up, ICICI Prudential and Hariyali Kisaan Bazaar aim increase awareness of life insurance, health and pension products in rural areas.

Hariyali Kisaan Bazaar wants to offer rural customers a stronger proposition that caters to both their agricultural and financial needs.

''The goodwill and strong client base of Hariyali Kisaan Bazaar and ICICI Prudential's expertise in the life insurance business is sure to make the tie-up a success story,'' said Hariyali Kisaan Bazaar Business Head Rajesh Gupta.

UNI