Escorts launches Suraksha

Hyderabad, Jan 23 (UNI) In its endeavour to achieve 'total' customer satisfaction, Escorts Agri Machinery Group, leaders in tractor manufacture, today launched Suraksha, a range of genuine engine and gear oils for the complete range of Escorts tractors.

Engineered to protect and enhance longevity of tractor engines and transmissions in varied temperatures and climatic conditions, Farmtrac Suraksha engine and gear oils and Powertrac Suraksha engine and gear oils would act as 'the protective shield' for tractors to provide enduring performance.

Escorts, the pioneer of farm mechanisation in the country, was a dominant player in the market place with a market share of about 15 per cent, with three recognized brands Farmtrac, Powertrac and Escort and Suraksha would considerably enrich the product and service offering of Escorts AMG to its massive customer base of about a million tractors.

Speaking on the occasion of the launch, Head Customer Service and Parts Y V Anand Kumar said, Suraksha was a key initiative from Escorts Ltd. The product complemented the advanced engine and transmission technology adopted by Escorts in its tractors as the lubricant had a better oxidation and detergent qualities that ensured all-round protection from rust and corrosion, thus keeping the engine clean, he added.

Priced to suit all users, Suraksha would be sold through the existing National Sales and Service Grid of over 1,200 dealers, sub dealers and stockists. 'This grid in turn would tie up with over 5,000 oil retailers and mechanics at local level, thus making the product easily available in the market'.

UNI