Adlabs Films acquires Synergy Communications

By Staff
|
Google Oneindia News

Mumbai, Jan 23: Adlabs Films Limited, a part of the Reliance Anil Dhirubhai Ambani Group, has completed the process of acquiring a controlling stake in Synergy Communications, the premier television content company headed by Siddhartha Basu.

The new entity will be called Synergy Adlabs Ltd subject to regulatory approval. Their first production would be 'Kaun Banega Crorepati' with Shah Rukh Khan on Star Plus that went on air tonight.

Siddhartha Basu, Chairman and Managing Director would lead the company strategy and business operations. The Synergy Adlabs Board consisting of Siddhartha and Anita Kaul Basu, has been strengthened by the addition of Pooja Shetty, Wholetime Director, Adlabs Films; Anil Arjun, Senior Vice President, Reliance Capital and Venkat Devarajan, CFO, Adlabs Films. The valuation is subject to confidentiality provisions.

Synergy Adlabs is envisaged to contribute sizeable revenues to the overall revenue pie of Adlabs Films by March 2008. The intention is to enhance Synergy's production operations and scale up content to include high-quality popular fiction, youth-based shows, non-fiction content (including reality and lifestyle shows) and international content, a press release issued here today said.

Synergy Communications, headed by Siddhartha Basu, a leading personality in the television and content space for several years, has done over 30 televised series and produced over 2000 hours of content. The company has produced other several popular shows like Jhalak Dikkhla Jaa, India's Child Genius, Mastermind India, Mum Tum Aur Hum, Kamzor Kadi Kaun, University Challenge, Jaane Kya Tune Kahi and Aao Guess Karen.

In addition, Synergy has organized live shows like the Channel [V] Awards 97-98 and several quizzes. Currently, they also have Bluff Master, a unique gameshow on Star One on air.


UNI

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