Oracle launches merchandising soln for retailers

New Delhi, Jan 21: Software firm Oracle has launched its scalable merchandising solution for mid-market retailers.

The 'Retail Merchandising Standard Edition (SE) enables retailers to efficiently execute core merchandising activities such as inventory replenishment, purchasing and vendor management across multiple channels.

With the solution retailers can improve the return on their merchandising systems investment by up to 90 per cent and may accelerate payback by as much as six months, the company said.

The benefits of Oracle Retail Merchandising stem from three sources, speed-to-benefit, reduced deployment and system operating expense, and reduced hardware procurement and maintenance expense.

''There is a need among retailers of all sizes for proven merchandising solutions with a low cost of entry and the option to scale as their business grows,'' said Mr Hung LeHong, Research Vice President in Gartner's Retail Industry Advisory Service.

The merchandising solution includes functional enhancements that help reduce complexity inherent in merchandising processes.

UNI