Radio City forges alliance with Vibgyor Brand Services

Mumbai, Jan 17 (UNI) In an effort to provide clients 360 degrees end-to-end marketing solutions and in the process consolidating 'activation' as part of it's core business activity, Radio City 91.1FM today announced it's strategic alliance with Vibgyor Brand services, a leader in below-the-line marketing and promotional solutions.

This alliance is a win-win deal for both, Radio City and Vibgyor as both are leaders in their respective fields. Together they aim to offer an one-stop-shop with customised on-air and on-ground brand building solutions.

The broad category of services offered by the new step up are brand, retail and trade, covering the entire gamut of activation services including promotions, conferences, concerts, sampling market visits, door-to-door selling and mailing to name a few, a company release said.

UNI