Chlor-mint to give away Rs 70 lakh, mobile as prizes every hour

New Delhi, Jan 14 (UNI) Perfetti Van Melle India, one of the world's largest minty breath-freshner producer announced a 70-days 'Mega Chlor.mint' campaign, during which, a daily cash prize of one lakh rupees, and a Nokia 6030 mobile phone will be given away every hour to the winner.

The winner of the cash prize will be announced the following day.

''Through this campaign we are trying to have a direct interaction with our consumers and also we are giving an opportunity to millions of our consumers to win lots of prizes. We are delighted to see that many of our winners hail from small towns in remote corners of the country,'' said the company Asst Manager (Marketing) Nikhil Sharma.

To register, one needs to send the "5-digit Code" printed on the Chlormint wrapper to 8558 via sms or log on to www.clormint.in.

Mobile2Win India Pvt Ltd, the company that is managing the activity for Perfetti, randomly chooses the winners through its software.

Perfetti Van Melle India, a subsidiary of the global conglomerate started operations in 1994.

With a basket of 15 brands, the company strives to leverage the international brand portfolio, while adapting flavours and blends to the local tastes.

UNI