Cellcast launches Sumo TV

Mumbai, Jan 12 (UNI) Global leaders in providing interactive content for television, Cellcast Interactive India, has announced the launch of Sumo TV, India's first end-to-end user generated content (UGC) solution for broadcasters.

Viewers can view, share and manage their own content, contributed through the newly launched website 'www.sumo.in'.

Cellcast Interactive Chief Executive Officer Pankaj Thakar said, ''UGC reflects a fundamental change in audience behavior especially in the 18-34 age group in India where most of them are spending time online or on mobile creating their own content. Sumo TV offers them an outlet to share their content with millions through the power of TV.'' Mr Thakar said India is experiencing a truly dynamic phase in media technology convergence. Cellcast India plans to air the video content on local TV and are currently in talks with a number of TV channels about the same.

The content contributors can earn revenue whenever their videos are watched or shown on TV. Everytime a users content is downloaded by another user shown on TV or streamed on mobile services he will receive a percentage of revenues. Effectively Sumo TV users are being invited to set up their own mini-channels, he added.

Sumo TV has already been launched in UK and China markets and has been a hit. ''In fact in the UK market, we have started a 24-hour channel with the content contributed solely by viewers. This exceeds what even 'YouTube' or 'MySpace' can provide for their communities,'' Cellcast PLC (UK) Vice President Mahesh Ramchandra said.

In UK, Sumo TV website 'www.sumo.tv' alone has an average of 80,000 visitors per day.

UNI