CavinKare to expand its consumer product range

Chennai, Jan 12 (UNI) Leading consumer company CavinKare Private Limited has chalked out plans to expand its range of cosmetics.

Apart from its plans to launch a range of products in various categories for salons, the company is test-marketing colognes and perfumes.

According to CavinKare Chairman and Managing Director C K Ranganathan, the company's range of shampoos, talc and haircare products had so far catered mainly to the mass market.

"With our new colognes and perfumes, we are planning to cater to the mid-level market as well," he said.

The company was also planning to enter the mid-market segment, targeted at women, under the Spinz brand for now.

A new brand would be created later, he said adding a men's range of perfume would be considered at a later stage, he said.

Mr Ranganathan further said there was a huge and mostly uncontested space for the company's proposed range of products for salons.

The company may test-market its new products in a couple of months.

Besides, CavinKare was also planning to develop "beauty solutions from Ayurveda" at its salon chain.

UNI