KFC rapped over spicy chicken adverts

By Staff
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Google Oneindia News

LONDON, Jan 3 (Reuters) Fast food chain KFC was criticised by the advertising watchdog today for misleading customers over a promotion for cheap chicken drumsticks.

The Advertising Standards Authority said posters offering a piece of ''Spicy Zinger'' chicken for 50 pence failed to make clear that the deal was open only to people who also bought a complete meal.

The watchdog upheld complaints from three people, saying smallprint explaining the promotion was not clear enough.

''We considered that referring to the significant condition only in smallprint was likely to mislead consumers about the nature of the offer,'' the ASA said.

It ordered KFC to state terms and conditions more clearly in future.

KFC, part of U.S. restaurant group Yum! Brands, said the text on the posters was unambiguous. The poster was displayed at 7,000 sites for two weeks and only attracted a handful of complaints, it added.

KFC was behind the advert that drew the most complaints in 2005.

More than 1,600 people complained about a commercial that featured call-centre workers singing with their mouths full.

Reuters DH VP0543

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