Ayurnet to campaign on ayurveda benefits in schools

Ahmedabad, Dec 18 (UNI) Ayurnet Healthcare Pvt Ltd's product 'Sharp Granules' that helps improve grasping power, concentration and stimulates the release of enzymes and neurotransmitters and serves as braintonic, will be campaigned in eight schools in the city on December 19.

Company CEO Shailen Bhargav said the company's vision was to focus on creating awareness among the young generation and hence they will launch 'Sharp School Campaign' in select schools.

Mr Bhargav told mediapersons the product will be campaigned in Vadodara on 20th, Surat on 22nd and in Rajkot on 22nd.

In the first phase of the campaign the company will reach out to 40,000 students and their families. Terming 'Sharp Granules' as a 'unique' product, he said it is purely an ayurvedic product which will serve as a braintonic. This is good for both children and the aged as it fights stress, he said.

''The campaign is not a promotional one. We will have ayurvedic doctors with us and in the schools we would be targetting kids of 5-14 years of age for an hour or so explaining to them on the virtues of ayurveda,'' he said.

In Gujarat, there are 5,000 schools and even if we conduct the campaign in 100 schools we could meet our objective of one lakh students in four months, he said.

Decrying today's 'jetage lifestyle' Mr Bhargav said today's children were drawn towards 'junk food' due to constant hammering on electronic media and peer pressure that affects their health and eyesight. Stress is also part of the day-to-day life for all age groups.

The product has been tested for its ingredients and standardised and is free from any metals. We are also testing the product in hospitals and are monitoring its feedback, Mr Bhargav said adding no products would be sold in any schools and no discounts offered to students.

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