Khaitan Electricals aims at Rs 1,000 cr biz

Kolkata, Dec 16: Khaitan Electricals Limited(KEL) which has recently made forays into the manufacturing of a wide range of electrical products apart from only fans, aims to increase its business volume to Rs 1,000 crore by 2009 from around Rs 350 crore now.

Announcing this here today while introducing Bollywood star Karishma Kapoor as its "Brand Ambassador" for all Khaitan Electrical products under the slogan "Khaitan Ka Karishma", KEL Vice-Chairman and Managing Director Sunil Khaitan said as part of a new business strategy they had decided to set up exclusive Khaitan Electrical retail outlets in as many as 200 cities and towns across the country to sale their products within the next one year.

"In addition, we are also planning to open as many as 22 Khaitan Fantasy outlets in different cities to showcase designer underlight fans with price tags ranging between Rs 5,000 and Rs 100,000 each", Mr Khaitan said adding that the company had felt the need to cater to this high-end segment where the demand for such products was on the rise.

To a query he informed that while most of the city outlets would come up through franchise arrangements, all the 22 'Khaitan Fantacy' outlets would be set up by the KEL within the next few months with an investment of Rs 50 crore.

About introducing Krishma Kapoor as the KEL's new Brand Ambassador for the next three years, Mr Khaitan hoped that her image was poised to provide the necessary boost to KEL's future sales, particularly in next three years when it was expecting a three fold increase in turnover.

Being present on the occasion, Ms Kapoor expressed her wilingness to return to the glamour of adevertising world after taking a nearly two year long "vacation" from the movie world due to pressing family commitments.

"I am very pleased to be associated with the KEL in a productive and fruitful manner and hoped to be able to motivate the customers for buying KEL products", she said.

UNI