Gitanjali group launches ''Bollywood Gold'' in Malaysia

Mumbai, Dec 11, (UNI) The Gitanjali Group today announced the launch of ''Bollywood Gold,'' a new range of gold jewellery, on the sidelines of the ongoing Provogue Global Indian Film Awards (GIFA) at Kuala Lumpur, in Malaysia.

A D'damas offering, 'Bollywood Gold' is being launched in association with the World Gold Council and is an effort to bring international standards of design and styling into Indian jewellery, a company release said.

The group has already launched an all-new advertising campaign with Bollywood star, Minisha Lamba, as the face of the brand.

The design and styling is done by using coloured stones and bold and chunky forms, the release added.

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