mobile2win ties up with Saregama for Rahul Sharma's album

By Staff
|
Google Oneindia News

Mumbai, Dec 7 (UNI) India's leading Mobile VAS platform company, mobile2win, has tied up with Saregama for the wireless distribution of Rahul Sharma's latest album 'Ladakh- In Search of Buddha'.

The mobile2win has been mandated to distribute mobile content around this album to all telecos and media houses in the country.

They will provide mobile content which includes imagery - wallpapers and music clips, ringtones in monotones, polytones, trutones, a release here today said.

The mobile2win India Country Head Rajiv Hiranandani said, ''mobile2win is committed to bringing music and entertainment onto the fingertips of millions of mobile consumers. The demand for good content will always be there and we will make sure it is met via exclusive mobile content and applications.'' Saregama India Ltd spokesperson said, ''With the launch of the album 'Ladakh - In Search of Buddha', Saregama India Ltd, erstwhile HMV India Ltd, has brought into its fold India's newest maestro Rahul Sharma. The music album explores the concept of the reincarnation in Buddhism in an exotic new age fusion presentation.

''It uses shades of Tibetan sounds, the contemporary sounds of the santoor as also references to Buddhist mantras. The result is a cutting edge album. With the growth in consumerism as also changes in music listening, the product is aimed at the working adult above 25 years. Saregama has also produced videos for a couple of songs in the album, all shot in the picturesque foothills of Ladakh''.

The 'Ladakh- In Search of Buddha' content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country. This content has also been made available to leading media entities for downloads to their consumers, the release added.

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