Virat Crane in marketing alliances with Subhiksha, Spencers

New Delhi, Dec 6 (UNI) Virat Crane Industries has entered into a strategic marketing alliances with major retail players like Trinetra, Gaint, Spencers, Foodworld, Subhiksha and Metro.

According to the agreement, these retail players will be the buyer stores for 'Durga Ghee' brand of ghee from Durga Dairy, Virat Crane's subsidiary.

The company's Managing Director G V S L Kantha Rao said, ''Our intention is to catch up with the latest trend of retail in the market along with traditional marketing. So that there is a balanced approach in reaching the target market.'' Durga Ghee is one of the established brands of the company in Andhra Pradesh, Orissa, Maharashtra and West Bengal.

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