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Porsche to launch Panamera in India

Written by: Staff

New Delhi, Dec 4 (UNI) Europe's leading sports utility auto manufacturer Porsche today said its high-end sedan Panamera will streak through Indian roads soon.

The India launch will coincide with the global launch of the sports car in 2009.

''The Panamera will give a big boost to our sales. It will compete with cars in the luxury segment like BMW, Mercedes and will be priced at around Rs one crore,'' Shreyans Motors CEO Ashish Chordia told reporters here.

The Germany-based automaker will also expand its presence in India with the setting up of showroom-cum-service centres.

The company launched its first facility in the capital in partnership with Shreyans Motors Private Ltd, with which it has an import agreement.

''India is one of the leading markets for automobile companies.

We have sold 200 cars in the last two years and seek to double the sales by next year. We are scouting more sites, including the South, for setting up more facilities. However, we are yet to lay the road map for our plans for the country,'' Porsche Centre India Managing Director Mohamed Rahman said.

The next six months will be peak time for the company to identify the locations, he added.

The company will be launching one more centre in Mumbai in February next year. The entire investments for setting up the facilities will be incurred by its import partners.

As part of the agreement, Porsche will provide technical tranining, expertise and support to the facilities which will showcase the company's model range.

Porsche has presence in countries like Pakistan, Nigeria, Iran, the US, and UAE with four basic models-- Boxster, Cayman, Carrera, and Cayenne.


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