'Female audience have more affinity to watching TV'

Lucknow, Nov 29 (UNI) The female audience have a greater affinity to watching TV than their male counterparts, which partly explains why majority of the modern soaps target them.

Sony Entertainment Television (SET), Vice-president - Marketing, Aseem Kapoor, however, said the Friday and Saturday slots of the channel had more variety in terms of content to cater to the male audience too.

''The idea is to give more variety and choice to viewers and cater to all the sections of audience,'' he observed.

The SET official maintained that the staple diet of 'Saas Bahu' serials would continue for the time being on the Indian telly because they were still popular and much in demand.

''Sceptics may frown upon such serials, but the reality is that they are very popular and turn out to be money-spinners,'' he added.

On the large number episodes in all modern soaps, the SET VP admitted that now the serials tended to be more dramatic, trying to create and infuse suspense in the story-line.

''However, the bottomline remains the script leads to a logical conclusion and not spring abrupt changes in the storyline,'' he quipped while talking to UNI here.

On the recent deluge of 'reality shows' on TV channels across board, Mr Kapoor said such programmes had an instant and mass appeal.

''People see a manifestation of their dreams, aspirations, fear, joy and other human emotions through these shows, which is why they are becoming popular by the day,'' he averred.

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