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Toshiba to pump in $1 mln for setting up showrooms

Written by: Staff

New Delhi, Nov 22 (UNI) Japan-based manufacturer of servers, desktop and laptop computers, Toshiba Corporation will invest one million dollars on setting up six more exclusive showrooms and multi-branded retail stores called I-shops by March next year.

''We will increase the number of Toshiba stores from existing nine to fifteen and I-shops from 118 to 200 by the March-end next year,'' Toshiba Computer Systems Division Distributor Business Manager (South Asia) Ivan Kam told reporters here.

Mr Kam said the investment includes all expenses right from setting up stors and shops to marketing.

The company aims to raise its market share in the country's notebook market to 15 per cent by March 2007 from the present 9.5 per cent.

Speaking at the launch of eco-friendly notebooks PCs and accessories, Mr Kam said the company has introduced a complete lineup of environment friendly consumer and business notebooks under the European Union (EU) directive.

The price of the notebooks varies from Rs 32,990 to Rs 1.67 lakh.

''Toshiba has for the first time unveiled its all new MP3 player under the brand name of 'Pala-Chan', available in two sizes: 512 MB and 1 GB,'' HCL Infosystems Toshiba Mobile Computing General Manager Koushik Chatterjee said.

The price range of this player varies from Rs 4,000 to Rs 5,000, adding that it would give the customers an edge over others.

Toshiba has changed its slogan from 'choose freedom' to 'beyond freedom', Mr Chatterjee said.


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