Sanyo launches 'eneloop' rechargeable battery

Mumbai, Nov 21: Consumer electronics' major Sanyo today launched the next-generation nickel metal hydride rechargeable battery 'eneloop'.

Priced at Rs 450 for a set of two batteries, 'eneloop' would be available across the country, the company said. This battery is part of Sanyo's new corporate campaign, 'Think Gaia' - 'Gaia' is the Greek goddess of earth - which focuses on environment-friendly products and technology.

Addressing mediapersons on the occasion of the launch, Tomoyo Nanaka Chairperson of Sanyoson said ''We are very proud to launch 'eneloop' in India. As the Indian economy grows and energy consumption increases, Sanyo through its long-term commitment to business in the Indian market, aims to provide solutions to the future demands of a mobile active lifestyle.'' Commenting on the unique features of eneloop, Ms, Nanaka said these are economically more efficient than dry cell batteries and can be reused up to 1,000 times.

As a follow up to the launch of 'eneloop' and in line with 'Think GAIA' vision, Sanyo has embarked on a campaign to raise awareness about the importance of protecting the environment by educating students about the harm that is caused to the environment by non-chargeable dry cells.

UNI