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Zydus Cadila re-launches Nutralite Margarine in new avatar

Written by: Staff
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Mumbai, Nov 20 (UNI) Post aquisition of 61.5 per cent stake in Carnation Nutra Analogue Foods, the makers of Nutralite, Zydus Cadila today re-launched its brand Nutralite Premium Margarine in an all new avatar.

It was a unique launch party in the form of a food show called ''The Better Food Show''. The show was an attempt to introduce healthy food preparations using Nutralite, which is a healthier alternative to butter. The menu included popular dishes like Butter Chicken, labelled 'Better' Chicken, Butter Paneer Masala labelled ''Better'' Paneer masala and many other better dishes prepared with Nutralite replacing other edible oils/butter, a release said.

''We intend to offer the Indian consumer healthier dietary choices to counter health risks posed by oils/fats, which are the root cause of all lifestyle disorders in India,'' said Ganesh Nayak, Executive Director, Zydus Cadila Ltd.

Savouring the Better Food menu were celebrities, food critics and well-known health care practitioners like cardiologists, dieticians and endocrinologists, who have appreciated the concept and the food preparations too. Guests present included noted food critic Rashmi Uday Singh, actor Perizad Zorabian, fitness expert Leena Mogre and noted obesity consultant Dr M Lakdawala.

Speaking about Nutralite's game plan, Mr Nayak said ''We want to establish Nutralite as the healthier alternative to butter and capture a market share of 8-10 percent of the 800 crore branded butter market over the next two years.'' UNI LS SSS SKB2033

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