DD to invade mobile phones with popular programmes

Jalandhar, Nov 19 (UNI) After reigning the small screen for years, the Doordarshan is now gearing up to invade mini screens of mobile phones with its popular programmes.

DD Director General Liladhar Mandloi told UNI here that DD has been making efforts to launch mobile TV, the future face of television, and other technological advancements by the year 2010.

Explaining the concept, Mr Mandloi said mobile TV service would provide popular DD programmes with pictures, graphics and data to people on their mobile phones.

He said the aim is to bring DD programmes outdoor on viewers' cellular phones. The selection and inclusion of programmes for this service would obviously be based on the demand of the viewers and popularity of the programmes.

Besides this, DD is also working on strengthening the existing Direct To Home (DTH) service and launching of the direct territorial transmission (DTT).

The DTT service had recently been launched under pilot project in Mumbai, Delhi, Chennai and Kolkata and in the next phase it would be expanded to other towns of the country.

Mr Mandloi said efforts are being made so that all these advancements are realised by 2010.

He said the aim is to equip DD with international signal standards based on high definition TV technology for the future face of television, well ahead of the Delhi Commonwealth Games.

UNI SS DP VA HT1512