HP eyes $80 mn in printer business in India by 09

New Delhi, Nov 16: Hewlett-Packard (HP) India today said it aims to tap a market of million in its printers business in India by 2009 with the launch of more products.

The company also unveiled three new models of printers with ink-based printing technology 'HP Edgeline' designed to handle the high-volume workloads of businesses.

''We sold about 75,000 multifunctional units during the first half of this year and plan to increase the sales by 42 per cent to achieve 80 million dollars in the printer market by 2009,'' Samir Shah, Country Manager, Commercial and Enterprise Printing, Imaging and Printing Group, HP India Sales Pvt Ltd told UNI here.

The company has set a sales target of 30 billion dollars on a global level with the HP Edgeline Technology by 2009, Mr Shah added.

HP's new multifunction printer (MFP) lineup adds to the HP LaserJet portfolio, which offers the industry's most complete set of options for both enterprise and small to mid-size business customers.

It plans to tailor more than 30 imaging and printing solutions within its portfolio by 2009 to build industry-specific offerings for major vertical markets in the public and commercial sectors.

The first-of-its-kind design architecture of HP, Edgeline Technology uses page-wide printheads to distribute ink rapidly and precisely in one pass.

HP now provides enterprise imaging and printing customers with a full suite of services and solutions enabled by a world-class product portfolio.

''This is not only about cutting costs. It's about using HP's services and solutions to help customers manage business information more efficiently, to gain productivity and a competitive advantage,'' said Kelly Tan, Vice-President, Enterprise/Specialty Printing, Imaging and Printing Group, HP Asia Pacific and Japan.

As part of a revitalised approach to make it easier to do business with HP, the company plans to hire highly skilled sales consultants who will be dedicated to the company's top 2,300 accounts.

These experts will engage customers in conversations that go beyond simple cost cutting to understanding how to apply the information enabled by the imaging and printing devices on the network to build competitive advantage.

UNI