SCB launches 24-hour service assurance facility

Mumbai, Nov 15: On an experimental basis, the Standard Chartered Bank (SCB) today launched 24 hour service assurance facility to redress the customers' grievances relating to the bank's transactions within 24-hours.

The bank's CEO Neeraj Swaroop said ''It was an addition to the different channels already being provided by the bank to its customers.'' Initially the facility has been launched as a pilot project for the customers living in Chennai only.

However, Mr Swaroop said ''After getting the feedback from our customers in Chennai, we'll be introducing it on national basis within 2-3 months.'' In case, the customers' grievances are not redressed within the stipulated time, then the bank has agreed to pay a sum of Rs 100 per complaint to the customer.

The modus operandi of the facility is simple. The customer needs to send an SMS to the number 9980033333 with the text 'SERVICE'. The sender will receive an immediate acknowledgement from the bank staff on receipt of the message and then will receive a personalised call from SCB within 24 hours of sending the SMS.

Regional Head, Customer Banking (India&Nepal) of the bank, Murali M Natrajan said ''We've imparted training to our 20-odd staff for a month before launching the facility.'' He added that the bank has already got the D&D (Don't Disturb) registry facility for its customers and was one of the signatories to the BCSBI (Banking Code&Standard Board of India), an independent regulatory body, which is blessed by the Reserve Bank of India and has set the first quarter of the next year as deadline for complying to various standards as set for the banning industry.

UNI