Jyoti Gupta presents her maiden collection 'Royal Darbar'

New Delhi, Nov 9 (UNI) 'Old is gold', this is what inspired the emerging fashion designer Jyoti Gupta who, in her maiden collection 'Royal Darbar', gave a touch of royalty and rich heritage of Mughals.

Ms Gupta, who did her Masters in fashion designing from Milan, Italy, opened the bridal wear store ''Ethnica'' here, inaugurated by the Bollywood actress Isha Kopikar yesterday.

''The USP is the exclusive hand embroidery done with a lot of intricacy and emphasis is laid on the Mughal time,'' Ms Gupta told reporters here.

On being asked why she chose such theme, she said Mughal time outfits were very rich in designs and embroidery. That's why she has used cutwork, jaal embroidery with zardosi technique, gota and mirror work, patchwork with velvet, lace and different colour fabrics.

The price of collection ranges from Rs 4,000 to Rs 1.50 lakh, she said, adding that with the collection, accessories are also available at a cost of upto Rs 15,000, to make her collection a complete outfit.

Ms Gupta, however, said that she is planning to open more stores in Jaipur, Kolkata and Orissa by mid of next year.

She said that the jewellery used in the collection has been outsourced from Jaipur.

''Jyoti's designs are very unique and is the amalgamation of lasting values and rich craftsmanship,'' Bollywood actress Isha Kopikar said.

Ms Kopikar added Jyoti's uniqueness lies in the western cuts exquisitely combined with Indian elements which unfold the Indian elegance and exclusivity.

Ms Gupta said the next collection in line is the western wear which would be launched next year. She said she would showcase her latest designs in more fashion shows.

UNI SBA DKS PM1624