'Fight for Delhi': NDTV's New Show for Delhi Viewers

New Delhi, Nov 3 (uni) After its hugely successful 'South-Only' and 'Kolkata-Only' shows, NDTV 24X7 will use its revolutionary Opt-out Technology to launch a special show for Delhi from November 6.

The 30-minute show, "Fight for Delhi", will be dedicated to the news that affects the capital. It will be broadcast at 1930 hrs on week nights.

In effect, while the capital watches this show, the rest of the country will watch NDTV 24X7's national beam.

"Fight For Delhi" brings the people of Delhi face-to-face with their elected representatives so they can get an immediate response to their concerns.

''It's a problem-solving show that forces bureaucrats, ministers, anyone who's in charge to commit on air, to making the change that people want. And we will follow up on the promises that they're made. It's a show that campaigns for Delhi and its people", says Sonia Singh, Managing Editor of NDTV 24X7.

''Delhi Chief Minister Sheila Dikshit has committed to meeting voters once a week on this show. Our viewers will share their issues with her, and she will appoint a person to help them out by a fixed date", comments Mr. Prannoy Roy, Chairman, NDTV.

The channel claimed its Opt-Out programme in South India, ''Southern Edition'', has generated a huge response in the four states where it is aired every night at 1900 hrs.

Viewers in Andhra Pradesh, Karnataka, Kerala and Tamil Nadu watch their own local news on this show, while the rest of the country receives NDTV 24X7's national beam.

Once a week, Southern viewers also get their own edition of "The Big Fight", an NDTV hallmark. With the use of the Opt-Out technology, the channel viewers in Kolkata watched city-specific programming during the Durga Puja.

Opt-Out technology, developed by NDTV, enables geographical areas to receive an independent video signal. It is based on automatic satellite transmission without any manual intervention.

There are individual boxes that are programmed to receive and switch frequency at the desired time to shift out of the regular feed and again switch back to the main feed when the Opt-Out is over.

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