Hindustan Lever kickstarts campaign to educate street slum children

Bangalore, Nov 1 (UNI) Hindustan Lever Limited today kickstarted a campaign to educate street and slum children in five metro cities.

Actor Ramya Krishnan started the public campaign 'Surf Excel 10/10,' a donation drive to raise funds for the education of the disadvantaged children.

HLL marketing Manager for Premium Fabric Wash, Priya Nair told newsmen that HLL aimed to collect Rs 500,000 in each centre through the unique campaign under which consumers have to sms the score they secure in a stained cloth distributed with every Excel pack. Surf Excel would contribute a corresponding amount to various institutions across the Metros. In Bangalore, 'Parikrama,' an NGO running schools for the less privileged children would be the beneficiary.

Ms Shukla Bose, Founder Chairperson of Parikarma told newsmen that there were over 500,000 children in 800 slums across the city who did not have access to quality eduction. Parikarma in four different centres in the city took care of 730 children from 26 slums and three shelters/orphanages.

Ms Priya said similar camapign was being carried out in Delhi, Kolkata, Chennai and Mumbai with the beneficiary organisations being Prayas, Udayan, Udavum Karangal and Pratham.

UNI VK MSP SAM BS1605