Mauj Telecom brings LFW 2006 on mobile phones

By Staff
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Google Oneindia News

Mumbai, Oct 31 (UNI) Mauj telecom, India's mobile wireless solutions provider, today announced their association with LFW to bring the biggest fashion extravaganza of the country on mobile handsets.

Mauj telecom has tied up with leading designers like Vikram Phadnis, Sabyasachi Mukherjee, Wendell Rodricks, Seema Khan, Surily Goel and Deepti Toor providing them a platform to showcase their entire collection to millions of cell phone users across the globe.

Mauj Telecom is the official mobile content partner for this event which has started from today and will go on till November four at NCPA, here.

Fashion lovers from across the country can stay abreast with the latest happenings at the LFW with exclusive wireless fashion content like animated screensavers, images, wallpapers, themes video clips of models, interviews of designers, highlights of the shows and all the possible action on the ramp. This will be made available across majority of Indian cellular operators. Content will be through both SMS and WAP platforms.

Speaking on the occasion Sabyasachi Mukherjee said, ''This is a wonderful association and the reach will be much more. The reach will be wider and more personal.

This concept is brilliant for emerging designers as they will have a wider audience.'' Designer Wendell Rodricks said, ''There are millions of people in this city. And with a country which is so glamour obsessed this concept is good.'' Not only this Mauj Telecom has also announced a contest where you SMS 'LFW06' to 7007 and stand a chance to be the lucky winner of a Sabyasachi creation.

Speaking on the occasion the CEO of Mauj telecom Arun Gupta said, ''Mobile phones are a fashion accessory.

Mauj has always been at the forefront of introducing some of the biggest events and movies on the wireless platforms including Miss World, Wimbeldon, KANK, Omkara and Gladrags.'' ''The LFW 2006 is one of the most eagerly awaited fashion events of the year. We are excited not only to become the official mobile partner for LFW but also extend our association with IMG by creating a platform for the designers to display their creations on the mobile phones,'' he added.

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