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Tata motors introduces new models for S Africa

Written by: Staff

New Delhi, Oct 27 (UNI) Tata Motors, India's largest automobile company, is introducing more commercial and passenger vehicle models in the South African market.

Currently on display at the Auto Africa '06 in Johannesburg, these models will further strengthen Tata Motors position in South Africa.

''In a period of only three years, Tata Motors has emerged as the third largest player in South Africa's commercial vehicles market and one of the fastest growing brands in passenger vehicles,'' said Tata Motors Managing Director Ravi Kant.

He said, ''Encouraged by this response, through our presence in only some segments, our endeavour now is to expand our range with improved applications, to reach out to more customers and build a lifetime relationship.'' In commercial vehicles, new trucks (6 and 10 tonners), tippers (2-6 cubic metre capacity) and bakkies (1.3 tonne flat bed) are being launched. These vehicles are aimed at meeting diverse transportation needs of the country.

In passenger vehicles, Tata Motors is launching the Safari Dicor, which will be available in early 2007. The company currently markets the Indica hatchback, Indigo sedan and Indigo Station Wagon.

Apart from being the leading models in India, they are making forays in chosen overseas markets, including European countries.

Also on display for the first time at the Expo are two concept cars -- Tata Crossover, a 'crossover' vehicle concept and Tata Cliffrider, a 'Multi-Utility Lifestyle Vehicle' concept.

In South Africa, Tata Motors sold over 16,500 vehicles in 2005-06.


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