Samsung unveils smallest desktop laser printer

New Delhi, Oct 25: With an aim to reach its target of an over 100 per cent growth in the laser printers market in India, Samsung, leading global laser printer manufacturer, today announced the launch of its new desktop CLP-300 color laser printer in the country priced at Rs 15,990.

The CLP-300, the smallest colour laser printer in its class, featuring a compact footprint and weighing only 30 pounds, is targetted at home users, small businesses, corporate executives and students.

''We plan to target a 100 per cent growth in the laser printer market in India, and our key growth drivers are going to be LCD monitors and laser printers for our IT Business this year,'' Samsung India Information Technology Vice President Sanjay Sharma told reporters here.

Samsung India is targeting a 200 per cent growth in LCD Monitors and a 100 per cent growth in laser printers this year.

''We expect colour laser printers and network printers to drive the growth in the laser printer category and that is why our efforts to drive our own growth through our new breakthrough models, which is priced very affordably,'' he added.

The two-tone CLP 300 printer offers print speeds of up to 1 6 -ppm in black and white, and 4-ppm in color. Sharp documents result from the 600x600 dpi optical resolution which can be enhanced upto 2400 x 600 dpi. The unit also has a competitive 24,200 pages per month duty cycle, with a high speed USB 2.0 interface is compatible with Windows, Macintosh and various Linux operating systems.

With the launch of the CLP-300, Samsung now has a range 5 Colour Laser Printers in its product portfolio including duplex and network capable machines with maximum monthly duty cycles of 45,000 pages, priced in the range between Rs 15,990 to Rs 39,990.

Samsung also launched four new feature rich network laser printers in the Indian market today - ML-2571N, ML-3051ND, ML-4551 N, and CLP 600N, taking the number to seven network laser printers in its product portfolio, priced in the range Rs 12,990 to Rs 58,990.

''We are targetting a 15 per cent market share in mono laser printers and a 35 per cent market share in Laser MFPs this year,'' Mr Sharma added.

Samsung India is a 100 per cent owned subsidiary of Samsung Electronics Co Ltd (SEC), which is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies.

UNI