• search

Nude shower gel ad with "child-like" model banned

Written by: Staff
|

LONDON, Oct 25 (Reuters) A shower gel advert which featured a very young-looking woman sitting naked under a lemon tree was slated by Britain's advertising watchdog today which ruled it ''offensive and inappropriate''.

Although the model in the television advert for Original Source shower gel was an adult, the Advertising Standards Authority (ASA) said she might be taken for a child by some people.

''Because some viewers were likely to believe that the model was a child, we considered the sexual overtones and nudity in the ad were offensive and inappropriate.'' It said the ad must not appear again in its original form.

Several people had complained about the ad because the model looked under 16 and was shown in what they considered to be a sexually provocative way.

Defending the advert, PZ Cussons said they had wanted to portray the naturalness of their product and that the question of how old the model looked was subjective.

They said the same woman wearing make-up and clothes would look much older. The company said it had been surprised by the complaints, some of which were sent directly to them, and had decided to re-edit the ad so that the model was only seen from the shoulders upwards.

Reuters SSC GC0852

For Daily Alerts

For Breaking News from Oneindia
Get instant news updates throughout the day.

Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Oneindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Oneindia website. However, you can change your cookie settings at any time. Learn more