Neo Sports, India's top Sports Channel in a week of its launch

Mumbai, Oct 20 (UNI) Neo Sports, the cricket centric channel from the Nimbus stable, which was launched on October 1, has set the unprecedented record of becoming the number one sports channel in India in the first week of its launch.

TAM ratings for the period Oct 1st - 7th has Neo Sports ahead of all Sports and News channels and most leading general entertainment&movie channels.

''Domestic cricket, when packaged well can attract a large audience. We have tapped the tip of this iceberg, nevertheless this is as good a start as we could have had.'' said Shashi Kalathil, CEO, Neo Sports, in a release issued here.

''The process of re-branding and refurbishing domestic cricket which we have undertaken with the BCCI could not have generated quicker results. With the entire domestic season in the pipeline in the forthcoming months, we are going to see much more of this on Neo Sports'', he said.

Neo Sports achieved its peak full match TVRs during the Challenger Series.

''Innovation is going to be the key to achieve our channel vision.

For the 1st time ever, next month domestic cricket will see a multi language feed which will further sharply increase viewer interest.'' said Harish Thawani, Chairman Nimbus Communications Ltd.

''Congratulations Neo Sports'' commented Lalit Modi, BCCI Vice President and Chairman Marketing Sub Committee, '' Rising to number one position within one week of launch on the back of domestic cricket vindicates our faith in the marketability of this hitherto untapped part of our cricket calendar'', the release added.

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