Bollywood focus on overseas as 'Badshah' SRK takes on Salman

New Delhi, Oct 13 (UNI) As the aura of the 'king khan' Shahrukh in Farhan Akhtar's 'Don- The Chase Begins Again' confronts the magic of Salman Khan and the charisma of Akshay Kumar in Sajid Nadiadwala's 'Jaan-e-Mann' this Diwali, the scene of the battle, for once, would be the overseas markets and the not the domestic territories.

When 'Don' and 'Jaan-e-Mann' release on Diwali, all eyes will be on which film comes out trumps in the overseas stakes.

While Shahrukh is the acclaimed 'Badhshah' of Bollywood on the overseas scene, he has to contend with the combined magic of Salman Khan as well as the rising popularity of Akshay Kumar among the overseas audience.

Given the huge popularity of Shahrukh, Salman and Akshay on the overseas circuit, the producers of 'Don' and 'Jaan-E-Mann' are leaving no stone unturned to ensure a huge success for their films in the foreign markets, which have of late become an important factor in the success of a film.

In order to cash in on the huge popularity of Shahrukh overseas, the producers of the film are going in for a huge release for the film abroad. So, Farhan Akhtar's 'Don' will release across 325 screens in 28 countries across the globe, making it the highest ever-print release for a Bollywood film in the overseas market.

UTV Pictures, which is distributing the film overseas has planned an extensive release for the film across the Globe including in countries like the US, UK, Middle East and SE Asia.

Furthermore, UTV has also launched an extensive publicity blitz for the film in foreign countries. Shot across Malaysia, France and India, 'Don' boasts of some extra ordinary stunts, which the producers feel will leave the overseas audience enthralled and wanting for more.

As part of the overseas marketing for 'Don', catchy promos of the film are also being aired on B4U Music, Zee UK and NDTV. While B4U Music is featuring Shah Rukh Khan as their October 'Artist Of The Month' for 'Don', ZEE TV is airing a two-part series on the making of 'Don' (1 hour) exclusively in the UK. The first part of the series is to be telecast in UK tomorrow.

In addition, ZEE UK is also bringing its viewers a heart-to-heart with Shah Rukh Khan tonight with a repeat telecast of the programme on the day of the film release, next Friday.

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