Jaan-e-mann not screened at SAFF, it was too early before release

Mumbai, Oct 12 (UNI) Producer Sajid Nadiadwala said his upcoming film 'Jaan-e-mann' was not screened for the closing ceremony of South Asian Film Festival (SAFF) this week, because the screening date was too early compared to its theatrical release date of October 20.

Responding to media reports that the film was not ready to be screened at the closing ceremony, Sajid told mediapersons that it is true that earlier there were talks of the movie being show-cased at the film festival on October eight. ''But then it was mutually decided not to go ahead because it would be too early keeping in mind the Indian release date of October 20,'' he said.

''Jaan-e-mann has been arousing stupendous curiosity and is the most awaited blockbuster this festival season. Therefore its rightly justified to ensure that everyone sees the film on the release date.

Infact as an innovative attempt, we have gone a step ahead&tied up with UFO Miviez to distribute the film digitally to 500 cinemas, thus ensuring that even the B and C centres get to see the movie on the worldwide release date,'' Nadiadwala said.

He said Jaan-E-Mann has been in the news right from the day it started. The buzz just got bigger with coming together of two charismatic superstars Salman and Akshay who shared an extremely robust chemistry in his previous blockbuster 'Mujhse Shaadi Karogi'.

Bollywood diva Preity Zinta just made the film much bigger.

The producer said the film has broken all records for the distribution rights of the various territories.

Jaan-e-Mann is a 35 crore film and Nadiadwala says he invested the amount only in a two-minute narration of Farah Khan at a party because he was so impressed by the idea.

The much awaited musical block-buster Jaan-E-Mann is a romantic musical love story based in New York show-cased like a broad way musical with the story told in an unusual manner, debutant director Shirish Kundar said.

Nadiadwala added, ''It is a visual delight, the emotions are right. It has a very unique method of story-telling and it is a romantic musical mozue which the audience prefers in the festival season.'' He said distributors have got 250 plus screen in the Mumbai territory alone.

The slick and innovative promo cost the producer a cool 40 lakh.

Sajid said, ''I didn't mind spending 40 lakh on the promo of the film, because 'Big' things need 'Big' money. A quality product has to be marketed well. That is my commitment and belief in the film.'' Anu Malik has given a musical score that flows into the narration of the script and are 'story songs' that takes the film forward.

It's sure to be a benchmark in his career.

And with Farah Khan, considered as the Sachin Tendulkar of Choreography, and also the wife of Shirish Kunder, has given her best and promises to be visual delight, the producer said.

Accusing to Kumar that Salman has given his best performance of his career. According to him, Akshay Kumar's unimaginable depth in a difficult role is a revelation while Preity is as natural as ever.

Priety Zinta feels ''Jaan-e-Mann is an Universal Entertainer. It will be enjoyed by everybody from 4 to 104 year of age.'' UNI MR MJ SB KN1316