RJ Corp to invest Rs 100 cr in tie-up with Disney

New Delhi, Oct 11: RJ Corp today said it will invest Rs 100 crore to source and market Disney branded merchandise through speciality stores under an exclusive franchisee agreement with Walt Disney Company.

The group will set up 15 such branded stores in Mumbai and Delhi by next year and expand to over 150 showrooms across India over the next five years.

''With the tie-up with Disney Consumer Product (DCP), the business unit of Walt Disney Company, we seek to tap the kids-led family business in India. The agreement endows us with exclusive marketing rights of the Disney branded products which will be available only at our 'Disney Artist' stores,'' RJ Corp Chairman Ravi Jaipuria told reporters here.

The Rs 1,200 crore group, which has franchise agreements with leading names like Pizza Hut, Costa Coffee and Cream Bell, has also signed up another licensing agreement with Walt Disney to market the products in other South Asian markets of Sri Lanka, Nepal, Bangladesh and Maldives.

The Disney Artist stores will house stationary products including, books, albums, arts and crafts, and greeting cards.

The group, however, will not indulge in any promotional and marketing activities initially.

UNI