Rasna Signature Mocktails launched

Chennai, Oct 6 (UNI) Adding yet another first to its credit, Rasna Private Limited, 'the undisputed leader' of the Indian Soft Drink Concentrate Market (SDC) with 97 per cent share, today launched its first assortment of 'Rasna Signature Mocktails.' The five Rasna mocktails, featuring is latest brand "Juc-fit" as the key ingredient, were presented by Ms Sunita, a Chennai-based bartender and prominent cocktail and mocktail mixologist Shariq here.

Speaking at the launch function, Mr Rajan Vazirani, General Manager (Sales Division), said Rasna's exotic Signature mocktails include 'Rasna Summer Surprise', 'Lychee Cooler', 'Mango Chill Thrill', 'Rasna Big Blue Float', 'Rasna Mint n Lime' among others.

Rasna sets the mood for the festivities this season with its exciting new offer that entails giving out the recipe book, 'Rasna Signature Mocktails,' complementary with one litre packs of Juc-fit - Orange, Mango, Litchi or Pineapple.

Mr Vazrani said Rasna was third in the juice market behind Real and Tropicana and was expecting a revenue growth of about 20 per cent from the mocktails.

''The juice market, including the tetrapak drinks, is about Rs 1700 crore. It is expected to grow to Rs 4,000 to Rs 5,000 crore in the next five years as health-conscious people are moving away from aerated drinks.'' The juice category had been growing by about 30 to 40 per cent during the last three years and it was going to grow much faster in the coming years.

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