Maverick gets 51 pc stake in Sankranti Production

By Staff
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Google Oneindia News

Mumbai, Oct 5: Maverick Productions, promoted by Dr Anuj Saxena who is the Managing Director of Elder Healthcare Ltd, part of the Rs 500 crore Elder Pharmaceuticals, has acquired 51 per cent stake in the equity of Sankranti Creations, a mid-sized animation company based in Mumbai.

Maverick is engaged in films and TV serials, commercials, gameshows and documentaries production. Sankranti Creations is a one year old company which is in the business of film restoration, colour correction and animation. The company did the colour version of 'Mughal-e-Azam', a press release issued here today said.

Sankranti brings out a monthly magazine on animation - Animation Today, the first of its kind in India and South East Asia which has a readership of over five thousand.

Dr Anuj Saxena said, ''The Indian Animation sector comprising of films, serials, documentaries, commercials, computer games is set to boom not only due to outsourcing by foreign companies but also due to massive demand from within the country''.

''Sankranti Creations shall dedicate itself to outsourcing animation and special effects. With the take over by Maverick, Sankranti plans to set up a large production studio with the state of the art equipment and hardware and software like SGI, 3DMax and SoftImage, SFX and processing motion capture facilities'', the release added.

Dr Saxena said Maverick shall infuse Rs 20 crore initially to upgrade Sankranti and shall increase its staff strength from current 35 to about 75.

He said Maverick has also ventured into production of South Indian films in Tamil and Telugu languages by tying up with Vision Technology India ltd to Maverick's credit are several television commercials, a game show 'Khiladi No 1' on Zee Smile with a soap, cricket based show and documentaries under production. Maverick has also announced that it will produce atleast two feature films during the current year.

UNI

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