Lee Cooper in JV with Indus League to mkt products

New Delhi, Sep 29: London-based Lee Cooper Group Ltd today said it has formed a 50:50 joint venture with Indus League Clothing Ltd, a Future Group company, to hold an exclusive license to market its products in India.

The business of the joint venture will be to develop lifestyle and fashion products under the Lee Cooper brand in India, and engage in wholesale and retail franchising activities for the purpose of marketing and distributing the products.

The joint venture shall also undertake retailing of Lee Cooper brand products subject to necessary approvals.

''The Pantaloon group is the largest retail group in India and its group company, Indus League has a superlative reputation for apparel brand management. We are delighted to partner with them and look forward to growing and developing the Lee Cooper brand in India,'' Lee Cooper Asia Pacific CEO Michael Capper said.

Lee Cooper Group Limited is a designer, distributor, and marketer of branded jeans, clothing, accessories, and footwear. The nearly 100-year old brand has global retail sales of over 500 million dollars. It has over 450 stores in 70 countries.

UNI