Sunsilk Gang of Girls crosses 2 lakh mark

New Delhi, Sep 23: Sunsilk's all girls virtual community, sunsilkgangofgirls.com, has accomplished an online membership of 2,00,000 members in less than three months.

Established in mid-June, Hindustan Lever Ltd's Sunsilk Gang of Girls has already become the most talked about website amongst girls.

The number of gangs created has crossed the 20,000 milestone and has crossed the 150 million hits mark.

Mr Vipul Chawla, Category Head, Hair Care, HLL, says, '' The sole motive of this initiative was to get closer to our target group to provide them with value in a differentiated manner and that's exactly what we have achieved success in.'' HLL believes that this will make the young Indian women develop a deeper relationship with the brand.

UNI