Amul launches 'Vanilla Royale' to aid Kochi farmers

New Delhi, Sep 23: The Rs 3,700 crore Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets the products of 2.9 million milk producers of Gujarat under the brand name Amul, has launched a new flavour of ice creams 'Vanilla Royale'.

GCMMF had taken this initiative to help 1,500 vanilla farmers of Kochi who are engaged in procuring and processing quality natural vanilla as per international standards.

These vanilla farmers have joined together to form the Vanilla India Producers Co Ltd, Ernakulam.

With this launch, Amul has become the first Indian brand to use natural vanilla in ice-cream.

Amul's Vanilla Royale is available in a 500 ml paper cup priced at Rs 45 across the country. It stays fresh for 12 months from the date of packaging when stored at minus 18 degree Celsius.

Earlier during the month, GCMMF took the decision that Amul will be the only brand to be sold by all 13 producer unions in Gujarat from October 1.

The 12 district cooperative federations under the GCMMF have so far been selling milk and other dairy products under different brand names-- 'Sumul' in Surat, 'Sugum' in Vadodara, 'Uttam' in Ahmedabad, 'Vasundhara' in Valsad, 'Gopala' in Rajkot and 'Panchamrut' in Panchmahal.

UNI