Two car perfumes launched

Mumbai, Sep 14 (UNI) Leading car fragrances brand 'Ambipur' today launched two new products Ambipur Home Electric perfume and Ambipur Aerosol in Pink Flowers and Blue Ocean flavours in the home fragnances category here.

Ambipur Home Electric consists of an electric diffuser into which a refill containing the fragrance is fitted. Each Ambipur home electric pack can deliver fragrance steadily for up to 45 days and the diffuser also has a dial to regulate the fragrance release.

The new home fragrances of brand 'Ambipur' will be marketed by Godrej Sara Lee Ltd, a joint venture between Sara Lee Corporation, USA and Godrej Group. Sara Lee Corportaion is a global manufacturer and marketer of high quality consumer products throughout the world.

Commenting on the development, A Mahendran, Managing Director of Godrej Sara Lee Ltd said,'' the new home fragrance range will offer the every Indian home maker a chance to add a new dimension to their home decor''.

He added that with consumer involvement in lifestyle aspects of home making on the rise, the time is right for the home fragrance market to accelerate in India.

After unveiling the new home fragrance, bollywood actor Soha Ali Khan said,'' smell has its own important role in the life of humans as well as animals''. And added, animals too have a distinct sense to smell and perceive things accordingly. Similarly, humans also react to good smell by spreading positive ambience around.

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