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Tata Sky to revise its DTH price in December

Written by: Staff
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Mumbai, Sept 14: Tata Sky Ltd, a joint venture between Tata and Star Group, which launched its satellite television service on August 8, 2006 at a price of Rs 200 per month, will revise its price by December this year.

Replying to a media query at a function here, Mr Vikram Kaushik, Managing Director&CEO of Tata Sky said,''the subscriber fee of Rs 200 per month for its DTH(Direct-to-Home) satellite television service is only an introductory price that is to last for four months and thereafter the price will be revised.'' In effect, the introductory price of Tata Sky for its DTH subscriber will be valid from August 8 to December 8, 2006.

Replying to a question, Mr Kaushik said ''We are conforming to the Bombay High Court order that pay-movie channels like Star Movies and HBO should obtain CBFC (Central Board of Film Certification) for their movies.

Accordingly, Tata Sky is only showing those channels which have obtained CBFC for movies to be televised.'' Meanwhile, Tata Sky launched its newest interactive service, 'ACTIVE WIZKIDS', a first of its kind interactive educational service in the world, which seeks to enhance a child's classroom learning through entertaining, yet educational games.

Designed for children from the ages of 3 to 6 years, ACTIVE WIZKIDS makes learning an enjoybale and entertaining activity for children, through the medium of fun filled games, audio instructions and animated mascots, said the company's press release. These games encompass a variety of subjects from Mathematics to English and General knowledge, it added.

While not all households in India have access to a computer, the penetration of televison is very high. In this context, Tata Sky's initiative presents parents with a more convenient and economical alterative to a computer, to supplement their child's classroom education in an entertaining way.

Another child centric service available on Tata Sky's platform, Mr Kaushik pointed out, was the unique Parental Control service which empowers parents to regulate what their children watch on television. The Parental Control service not only allows an entire channel to be blocked out, but also allows blocking of movies based on parental ratings across channels.

Currently, Tata Sky's satellite television service has strengthened its distribution set up in over 3200 cities across the country and enhanced its product offering with 75 television channels including 7(Seven) interactive services.

UNI

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