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'Huge demand for women's western wear'

Written by: Staff

Bangalore, Sep 14 (UNI) With the demand for women's western wear on the rise in the country, turnover from the segment in the next five to ten years was likely to outshine men's wear by touching Rs 600 to 700 crore, Madura Garments President Hemachandra Javeri opined today.

Addressing newspersons after launching the company's popular brand Van Heusen's products -- V Dot for men and Van Heusen Woman, he said the demand for comfortable, stylish yet affordable women's western wear was on the rise and today's woman needed a wardrobe that is chic, international and yet suited to her unique needs.

Mr Javeri said Van Heusen was selling 1.5 million garments a year and had taken several initiatives to become a mega brand with sales worth Rs 400 to 500 crore in the next four to five years from the present Rs 225 crore.


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