Sundaram Multipap enters publication biz with a book on "retailing"

Mumbai, Sept 13 (UNI) Sundaram Multi Pap Ltd, a BSE listed company and pioneer in manufacturing of educational paper stationery, has diversified into publication business.

In its first phase, the company has launched ''How to stay ahead in retail'' a book on retail marketing by marketing guru Mr Ashwin Merchant, said a press release.

Apart from English, the book has been launched in three languages -- Hindi, Marathi and Gujarati.

The book deals with typical problems of developing country like India where the retail culture in metro cities is undergoing a tremendous change from small retail outlets to the advent of super markets and malls every day, the release said.

It also provides tips and techniques, especially, to the small&medium traders, as to how such competition and emerger victorious.

UNI SN PM AG2010