Medimix owner Cholayil to set up units in Hardwar, Uttaranchal

New Delhi, Sep 13 (UNI) Cholayil Private Ltd, owner of popular herbal soap Medimix, today announced it begin the costruction of a soap manufacturing facility at Hardwar, as well as a talcum powder unit in Uttaranchal by November this year.

The Chennai-based company will spend Rs 10 crore for setting up of the soap plant.

As part of its plans to enhance its footprint in the northern region, the company seeks to promote its 'Cuticura' talcum powder, which has done well in the South, across India by mid-next year.

''We want to make our products national and by the summer of 2007, our Cuticura talcum powder will make its foray all over India,'' said Mr M C Anand Kumar Senior VP (Sales and Marketing) of Dorcas Market Makers Ltd, the marketing arm of Cholayil.

The company expects a turnover of Rs 500 crore by 2010, from the present Rs 160 crore. Its Medimex brand, which contributes Rs 140 crore and enjoys a market share of 27 per cent in the herbal soaps space, is expected to earn Rs 235 crore of revenues by 2010.

Targeted at young woman aged between 15-25 years, the company also forayed in the deodorant segment with its new 'Cuticura Deo2'.

Besides, it plans to launch more Cuticura products by the next financial year.

The new deodorant is available in three fragrances -- Original, Lavender and Pink Passion, and is priced at Rs 65 for 75ml and Rs 100 for 150 ml.

The company has business interset in toiletries, personal care and health care. It has six manufacturing facilities at Madhavaram, Thiruzhisai, Pondicherry, Bangalore Vilupuiram and Thandalachery.

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