Diageo launches Haig Gold Label scotch whisky in India
Mumbai, Sep 11 (UNI) Diageo, one of the leading premium drinks company in the world, today announced the launch of its scotch brand 'Haig Gold Label' in India.
In a release issued here, company M D Asif Adil said, ''Our research shows that the Indian market is ready to embrace internationally blended scotch whisky in a big way, provided it is available at an accessible price point. Diego is uniquely geared to make a big entry into this segment.'' Ideal for young consumer, Hiag Gold Label wil be available in 750 ml, 180 ml and 60 ml packs in a unique triangular shaped bottle, he added.
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Story first published: Monday, September 11, 2006, 17:09 [IST]